Chipotle asked us to create something that people would engage with to become more educated about chemical food additives and passionate about eating real food. People love playing video games. So we created a game where users could use a laser shooting burrito to destroy the chemical additives trying to invade their food - Taste Invaders.
Taste Invaders
Client: Chipotle
Agency: GSD&M
GCDs: Victor Camozzi, Bryan Edwards
CDs: Joel Guidry, Jake Camozzi
AD: Arthur Stewart
Writer: Chris Vandersall