Shophouse Asian Kitchen was a spin off restaurant started by Chipotle. We were given the opportunity to create a print and out of home campaign that could inject personality into the brand. Their food was bold and different so we created two campaigns that reflected that boldness. The long copy direction told the Southeast Asian history behind the restaurant, and the graphic approach allowed us to showcase the foods unique flavors. The directions were different but both were just as spicy as their dishes.
Shophouse Asian Kitchen
Client: Chipotle
Agency: GSD&M
GCDs: Victor Camozzi, Bryan Edwards
CDs: Joel Guidry, Jake Camozzi
ACDs:Barrett Michael, Chris Carlberg
Illustration: Vault 49