Jimmy John's is all about fast. So we came up with the fastest, and perhaps most fun way to deliver a sandwich - The Sandwich Cannon. A game in which people could rocket sandwiches at a desired target to score points and compete against other players. With each download and game played, we increased brand affinity and awareness about just how fast Jimmy John's delivers their awesome sandwiches.
Sandwich Cannon
Client: Jimmy Johns
Agency: Evolution Bureau
ECD: Stephen Goldblatt
Freelance AD: Joel Guidry
Freelance AD: Justin Lesinski