MoneyGram is a company that largely works with immigrant populations, helping them send money home. When we got the business, they had mostly relied on stock imagery and in-house production. They had also just begun a major F1 sponsorship. We helped them create a new brand, making the most of their high dollar sponsorship while staying true to their purpose. The result was a celebration human mobility with a healthy dose of F1 rat-race thrown in for good measure.
Client: MoneyGram
Agency: Vitro Agency
ECD: Jake Camozzi
CDs: Joel Guidry
AD: Leeah Emerson
CW: Ben Englander