Los Minis are fun bite sized versions of the typical EL Pollo Loco menu items. For the packaging the goal was to make a design that was equally playful. Using various phrases all about "mini," laid out in a range of fonts, mixed with graphics intended to bounce the eye around the packaging, we created a design that was enjoyable to view and experience.
![](https://cdn.myportfolio.com/b66df35d-0fe2-4756-8f82-255022134286/3284350b-e3b0-4bd2-86ed-dfa704819f94_rw_3840.jpg?h=673862ba6a32893024174073cc75af1d)
![](https://cdn.myportfolio.com/b66df35d-0fe2-4756-8f82-255022134286/09c48493-bf58-4f1f-aeb4-9bdfe9f2f572_rw_3840.jpg?h=b036f4617ed56e4f8de699cb1f8df73c)
![](https://cdn.myportfolio.com/b66df35d-0fe2-4756-8f82-255022134286/69d1f053-e8e0-49b3-9449-3a1098c4b1d0_rw_3840.jpg?h=41bc72454f8881ecdb451b50c75e949a)
![](https://cdn.myportfolio.com/b66df35d-0fe2-4756-8f82-255022134286/4ec21250-ab4f-48f3-b681-a8ce94c064ee_rw_3840.jpg?h=71e206ae6700cbc8c146f22159983707)
![](https://cdn.myportfolio.com/b66df35d-0fe2-4756-8f82-255022134286/d26c8378-5933-47b7-bea8-971f06c4f1c1_rw_3840.jpg?h=96beb57899c81d6408ceadd67a4bb3f4)
![](https://cdn.myportfolio.com/b66df35d-0fe2-4756-8f82-255022134286/4d28cd7d-d316-45fb-b51a-f12dc64fdfd5_rw_3840.jpg?h=1add5758abad64bb8c5dc7d922401a67)
Los Minis
Client: El Pollo Loco
Agency: Vitro
ECD: Victor Camozzi, Jake Camozzi
CD/Designer: Joel Guidry