Los Minis are fun bite sized versions of the typical EL Pollo Loco menu items. For the packaging the goal was to make a design that was equally playful. Using various phrases all about "mini," laid out in a range of fonts, mixed with graphics intended to bounce the eye around the packaging, we created a design that was enjoyable to view and experience.
Los Minis
Client: El Pollo Loco
Agency: Vitro
ECD: Victor Camozzi, Jake Camozzi
CD/Designer: Joel Guidry