To launch the Loco Lunch Box, we were tasked with creating a design that was visually arresting and injected a sense of joy back into the lunch break. Kind of a big ask but also a fun challenge. We leaned into brand cues, flavors and heritage graphics to create a design that felt festive and memorable. The design of the box tested so well that we developed an entire campaign around it.
Loco Lunch Box Design
Client: El Pollo Loco
Agency: Vitro
CD/Designer: Joel Guidry