To launch the Loco Lunch Box, we were tasked with creating a design that was visually arresting and injected a sense of joy back into the lunch break. Kind of a big ask but also a fun challenge. We leaned into brand cues, flavors and heritage graphics to create a design that felt festive and memorable. The design of the box tested so well that we developed an entire campaign around it.
![](https://cdn.myportfolio.com/b66df35d-0fe2-4756-8f82-255022134286/7f569f51-c088-4166-8bbc-9945e208041e_rw_3840.jpg?h=7b9fa207c29205c48874aeca52425ea0)
![](https://cdn.myportfolio.com/b66df35d-0fe2-4756-8f82-255022134286/890fa1b8-7559-4f6b-885a-1314a44885bc_rw_3840.jpg?h=1f357b4705ea3370b56516a9a38b4557)
![](https://cdn.myportfolio.com/b66df35d-0fe2-4756-8f82-255022134286/6c79dff0-1fb1-4116-a3cd-7059a092dad0_rw_3840.jpg?h=92064cc22e20568b4fea821bb7aa4144)
![](https://cdn.myportfolio.com/b66df35d-0fe2-4756-8f82-255022134286/b03bb56b-4053-4b0b-b65f-aac1414527db_rw_3840.jpg?h=1bb1ecedbcf23f900db5c0708a3c7b40)
![](https://cdn.myportfolio.com/b66df35d-0fe2-4756-8f82-255022134286/766589ab-2904-4a18-826a-ff263fa6040a_rw_3840.jpg?h=ff1e6b209251bc7c799908cdcbb371fa)
Loco Lunch Box Design
Client: El Pollo Loco
Agency: Vitro
CD/Designer: Joel Guidry