To celebrate Hispanic Heritage Month we created a series of ads that paid tribute to El Pollo Loco's Mexican founder, his immigrant story and the company's history in the Los Angeles Hispanic community. This was the first time that EPL told these proud stories, so we created a series of bold full page ads in the Los Angeles Times. They were so well received within the community that they were posted and shared on social channels by readers of the paper throughout Los Angeles.
Hispanic Heritage Month, LA Times Series
Client: El Pollo Loco
Agency: Vitro
ECD: Victor Camozzi, Jake Camozzi
CD: Joel Guidry
ADs: Katherine Stewart, Alfonso Ruiz
Writer: Neil Shak, Dan Azneer