A few years ago El Pollo Loco set out to make gift cards a major part of their business. To help them accomplish this we developed and continue to craft designs that capture the spirit of each holiday and personality of the brand with a range of visually engaging illustration techniques. The response was a success, and the demand for new cards continues to grow. And personally - I've enjoyed making them.
Recently we stopped and collected a lot of the designs and sketches from the last few years in a book. Below are some sample cards and pages from that book, and a link to the digital version of the book.
![](https://cdn.myportfolio.com/b66df35d-0fe2-4756-8f82-255022134286/60d37d03-b21d-4bae-afec-bfa734be8219_rw_1920.png?h=1f2a9d780412ef8adef34a7bac41dcb9)
![](https://cdn.myportfolio.com/b66df35d-0fe2-4756-8f82-255022134286/a461ea6a-d69b-4752-8efc-7de583593643_rw_1920.png?h=250dd49aa94cd2d6ecb5c52337420479)
![](https://cdn.myportfolio.com/b66df35d-0fe2-4756-8f82-255022134286/0893f109-e48a-43f4-a9e6-4ecde3f77a19_rw_1920.png?h=f06f4d562104e0da4642e8e4a78a44df)
![](https://cdn.myportfolio.com/b66df35d-0fe2-4756-8f82-255022134286/c1f41d2d-a58b-451b-9c38-899a308d75c4_rw_1920.png?h=344b6286a3e3e9c1ee54a2c2ba16fd87)
![](https://cdn.myportfolio.com/b66df35d-0fe2-4756-8f82-255022134286/3fd450bb-1cd3-4a6a-9b7d-170056a4869c_rw_1920.png?h=8eb9d351d075b6282f24f7595c6953f2)
![](https://cdn.myportfolio.com/b66df35d-0fe2-4756-8f82-255022134286/d8571644-7a10-4566-9bac-6dafc1639449_rw_1200.jpg?h=4075868b37c990a7b4dc80e29d5d0746)
![](https://cdn.myportfolio.com/b66df35d-0fe2-4756-8f82-255022134286/98ebc675-1b1e-4626-b9c2-661717d0703e_rw_1200.jpg?h=a1636f99c04eb7952a7bbac61366853f)
![](https://cdn.myportfolio.com/b66df35d-0fe2-4756-8f82-255022134286/72d5f5b1-fcf0-4a53-b2cf-4a175ee6c50b_rw_1200.jpg?h=597caed9b4419809ad049647a0b0a78f)
![](https://cdn.myportfolio.com/b66df35d-0fe2-4756-8f82-255022134286/20871b39-cb89-4a13-b42d-c035afdcecc8_rw_1200.jpg?h=733ea3efd4f342131a8b181fdb3c6b90)
![](https://cdn.myportfolio.com/b66df35d-0fe2-4756-8f82-255022134286/fd64f90f-5504-4a62-9dcb-a200f52c6b1a_rw_1200.png?h=ace762a1387d6b41ad0ea555cc2ada50)
![](https://cdn.myportfolio.com/b66df35d-0fe2-4756-8f82-255022134286/7d510cab-38fe-4e80-a62b-f48a78bff4cd_rw_1920.png?h=638dc4f42fbd8162ca646b9985e05fd4)
![](https://cdn.myportfolio.com/b66df35d-0fe2-4756-8f82-255022134286/041f38bf-4e5a-4860-aed5-7961f82b69a8_rw_1200.png?h=34cf30fdae0938908dbbb1ac246a5c35)
![](https://cdn.myportfolio.com/b66df35d-0fe2-4756-8f82-255022134286/6008cebf-a063-47b8-add4-ac54e3bc61a5_rw_1200.png?h=bb85a1407b8d362c14f873987e7bc027)
![](https://cdn.myportfolio.com/b66df35d-0fe2-4756-8f82-255022134286/b2fd6e19-665b-4ba3-9773-178198846682_rw_1200.png?h=dcde5a845a6b6950c6a7ebe370259869)
![](https://cdn.myportfolio.com/b66df35d-0fe2-4756-8f82-255022134286/1df72d39-3524-4de4-8350-7c74e657286b_rw_1200.jpg?h=bb7e984c3de14df2cba14dcd1c9f2f91)
![](https://cdn.myportfolio.com/b66df35d-0fe2-4756-8f82-255022134286/a406c86f-4000-4b57-9fe5-a4f4ae52b43b_rw_1200.png?h=2340d3c94e349bab41f97e1524b7ab18)
![](https://cdn.myportfolio.com/b66df35d-0fe2-4756-8f82-255022134286/5b461ab9-970d-4a49-8fcb-98a8ac0cf197_rw_1200.png?h=4dbd2fa8fab2209c835b6b6f01838e49)
Loco Gift Cards
Client: El Pollo Loco
Agency: Vitro
CD/Designer/Illustrator: Joel Guidry