A few years ago El Pollo Loco set out to make gift cards a major part of their business. To help them accomplish this we developed and continue to craft designs that capture the spirit of each holiday and personality of the brand with a range of visually engaging illustration techniques. The response was a success, and the demand for new cards continues to grow. And personally - I've enjoyed making them.
Recently we stopped and collected a lot of the designs and sketches from the last few years in a book. Below are some sample cards and pages from that book, and a link to the digital version of the book.
Loco Gift Cards
Client: El Pollo Loco
Agency: Vitro
CD/Designer/Illustrator: Joel Guidry