The El Pollo Loco redesign was inspired by the pillars and history of the brand. The word mark captured the licks and shapes of the flames from their grill. The colors, fonts and accents were inspired by their Mexican heritage. The photography captured their authentic Mexican food and L.A. flavors. And it was all brought together through design that reflects the energy and passion that goes into their cooking and service.
Brand Redesign
Client: El Pollo Loco
Agency: Vitro
GCDs: Victor Camozzi, Jake Camozzi
Design Director: Mike Brower
CDs: Joel Guidry, Oliver Duncan
AD: Alfonso Ruiz