Dr. Seuss Enterprises had a problem. At trade shows, people were surprised when they discovered the Dr. Seuss booth and learned that the stories and characters were in fact licensable. To increase awareness and drive traffic, we created a print ad series to run leading up to and during their biggest show of the year. The ads leveraged Dr. Seuss illustrations to create new pieces of art and encouraged readers to think about the wonderful things they could create from the partnership.
