Pendleton Whisky has long been a staple of rodeo culture. We created the Let'er Buck campaign based on the words on their own bottle to expand their footprint throughout the West and greater cowboy culture. To make sure the it was as authentic as possible we went to a working ranch and followed a group of cowboys. Their actions and words became foundation of the Let'er Buck campaign.
Let'er Buck
Client: Pendleton Whisky
Agency: Vitro Agency
ECD: Victor Camozzi
CDs: Joel Guidry, Brian Bunaway