In the early days of Facebook people loved taking dumb quizzes to find out what character they are from their favorite movie, or what their spirit animal is, or a million other silly things. People also loved eating Chipotle. We brilliantly concluded that Chipotle should make a ridiculous quiz from which people could learn their "Chipot-Name." Chipotle agreed that it was a stroke of genius.
Client: Chipotle
Agency: GSD&M
GCDs: Victor Camozzi, Bryan Edwards
CDs: Joel Guidry, Jake Camozzi
AD: Michael Rosenthal
Writer: Justin Prichard
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