At a time when there was much division and animosity toward Mexican immigrants, El Pollo Loco wanted to do something to bring everyone together. As a company with its roots in Mexico and almost all its workers being first- or second-generation Mexican immigrants, El Pollo Loco wanted to show solidarity and say that there was more that united us with our southern neighbors than divided us.
Timed to the World Cup, we put on a border fútbol game, where kids from both sides of the border played with each other.the world gathered in Russia for the 2018 World Cup, we headed down to the U.S. - Mexico border to play a game of our own.