When we developed a type driven look for packaging redesign, the copy turned out so strong that we created an out of home campaign using some of the same concepts that would appear in the restaurants. The design used a scripted, textured brush font with distressed graphics, overlapping elements and unaligned placement of copy and logos to capture a sense of energy and hand craft that goes in all of EPL's food.
Packaging Campaign
Client: El Pollo Loco
Agency: Vitro
ECD: Jake Camozzi
CD: Joel Guidry
Writer: Taylor Hagin